06 March 2007

changing the world, one cup at a time

Have you ever heard of Pura Vida coffee--a fair-trade gourmet coffee? They aim to "change the world, one cup at a time" by "create[ing] good by using capitalism to empower producers, motivate consumers, inspire business leaders, and ultimately serve the poor." The inspiring story of one of the co-founders, John Sage, tells of how his Pastor motivated him to wed capitalism, compassion, and coffee at the heart of a new kind of company. "I've landed at a great intesection," he says. "In the words of Frederick Buechner, the Presbyterian minister, that's 'the place where your deep gladness and the world's deep hunger meet.' " Checkout this month's US News and World Report article here.

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